WHY DO YOU THINK CONSUMER TRENDS CHANGE?

1. Better Tech

The consumer trends transformed with the rise in the popularity of Social Media and of course the availability of mobile phones and technology and data. Influencers are defining fashion, lifestyle, and travel goals through their social media, these influencers became the trendsetters.

2. Information Overload

Consumers are exposed to excess information in a really short time. As such, most of the consumers prefer to read shorter and engaging content instead of lengthier posts. Social media users also prefer visual content over written blogs post or articles. Consumers are attracted to the creative marketing strategies which are focused on grabbing attention. Shorter clips like Tiktok are loved by millions of people.

3. Preference Changed

The Millennials prefer their privacy; for that to happen, Instagram and Snapchat allow you to share the moments over stories that disappear automatically after 24 hours. Facebook focuses primarily on content that could be shared without any time restriction. With the change in trend, Facebook has also introduced a feature that allows its users to post stories. The new generations’ love for privacy has led to the rising popularity of the stories. The stories over these platforms result in a FOMO effect which makes people have anxiety as they have to watch these stories before they disappear.

4. Convenience

The Millennials don’t want to waste their time; this is why there is a notable rise in the use of Uber and Grab. People would rather sit in their homes, and watch Netflix than go out with their friends. People learn more from podcasts than school lectures. Social media is massively affecting the way this society works. It’s influencing the way people think, talk, and act.

WHAT DOES THIS MEAN TO MARKETERS?

With the trends ever-changing on social media, marketers who want to create awareness for their brands would need to stay abreast of what’s the latest tech and platform that has the user's attention. They can do this by generating certain activities along with the discussion of the brand over social media platforms through influencers.

1. Current trend

The messages should be short and less detail-oriented with a lot of truth and authenticity. The evolution of social media marketing allows marketers to get in touch with consumers directly and instantaneously. It is absolutely important for brand to engage the audience. This lets them hear about their concerns and queries regarding the products, allowing them to manufacture the most reliable products for their consumers.

2. Different platforms for different use

• TikTok — Awareness, Product Placement and in the future, direct sales.
• Facebook — snippets to the longer article on your website. Facebook videos work.
• Instagram — prioritise stories over post. People browse stories more than postings these days.
• Blog — for SEO and sharing detailed information. Marketers need SEO techniques and search engine marketing to increase their sales.

3. Amazing Content

As with all things, the social media portion can be kept short but should have a call to action leading users to their website where content gets more extensive. This is content marketing. Content marketing helps the marketers publish complete details of the product in the form of videos, blog posts, articles, eBooks, or infographics on their own website or Facebook page…etc. These different forms of content allow the marketers to interact with all types of consumers both the ones who prefer visualizing the videos, shorter messages, as well as those who need all the details before they purchase a product.

To conclude, social media influencers have a great role in promoting a brand through a higher number of followers over their social media platforms so marketers should look for them, and focus more on influencer marketing.

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If you’re ever interested to work with me for influencer marketing in Southeast Asia — feel free to reach out anytime at wen@sushivid.com